Is your website just ‘there’, or does it bring you clients?
It can.
Just having a website is not enough for law firms in today’s competitive environment. Your site has to do more than just replicate your brochure. For your law firm website to ultimately be successful, it must perform two tasks well:
- Be found and favorably ranked by the search engines (Google, Yahoo, MSN, etc.).
- Provide the right information – in an appealing format – to convince the reader to
contact the firm.
Having one without the other is fruitless – you have to achieve both. Websites created by BARD Marketing do that.
Search Engine Optimization
Many consulting firms charge big bucks for “SEO” service. But it doesn’t have to be rocket science or cost an arm and a leg. We know how to do it, and incorporate SEO techniques for all of our client sites. Our content is designed to be easily updated, be keyword rich, and contain relevant metatags, along with having other search-optimizing techniques applied.
The Information
Providing the correct information for the intended audience is another issue altogether. On average, 2 out of every 3 people who click to a law firm’s website click out within 30 seconds….off to a different attorney’s website. As a marketing firm experienced with the legal profession, and one that understands strategy, we know what types of information visitors want – and how to set you apart. Content shouldn’t be generic and “one-size fits all.” With BARD, your content is custom.
Enhancements
Having a website that is search-engine and visitor friendly is of paramount importance. Once you’ve achieved that, are you good to go? In most cases, no. Because a truly effective web marketing strategy requires utilization of technologies such as:
- RSS feeds
- Blogs and Podcasts
- Banner and button ads
- Adwords
- Language translation (depending on market)
BARD Marketing readily and painlessly provides these site enhancements.
What’s more, a site built by BARD is:
Completely Branded - Convey the right image and be true to your brand.
Content Rich - We’ll help identify and write content, so your attorneys spend time doing what they do best - practicing law. We are your copywriter, we know the legal industry.
Easy to Maintain - Updates can easily be made by your lawyers or staff...no waiting for your web provider to post new content.
Differentiated - Get a top-quality, dynamic website that's not 'cookie cutter' and doesn't look like other attorney sites. It is unique to you.
Affordable - Your new, effective site comes at a lower price than the 'templated' law firm website providers.
+ Plus - We make sure your law firm website conforms to your State Bar attorney advertising regulations. BARD Marketing has created websites for some of the most successful, well-known attorneys and law firms in Florida, and our client base is growing.
Remember, The Right Web Marketing will provide you with a valuable tool to help potential new clients and referring parties find your law firm. And it can work in Synchronicity with your other law firm marketing efforts.
Contact us to request a FREE DIAGNOSTIC of your existing site, or to discuss improving your website performance.
(See our glossary for an explanation of website and other marketing terms.)
For other important aspects of web marketing and attorney websites to consider, see our
Hot Topics page. Thank you.