Anyone can get Public Relations on great cases.
But how difficult is it to do great PR, all the time?
And another question: Have you honed in on PR as a way to get ‘free’ advertising, and promote your firm effectively? Public relations is an often overlooked and under utilized tool to help build and maintain a law firm’s brand, develop a reputation and generate new clients and cases. In comparison to advertising, the benefits of public relations are clear.
- Whereas advertising is a message created and paid for by the advertiser, PR coverage is generated by independent parties who typically have high credibility – the media (whether television, radio, print, or online). Consumers do not see media coverage as advertising, yet you are being promoted.
- PR is substantially lower in cost than most forms of advertising.
With this said, any PR firm can get coverage if the story is good. However, the “Right PR” is more elusive. An excellent PR strategy will address the following:
- Determine when to implement the PR – during the complaint stage, after a verdict or settlement, or both
- Determine who the audience is – potential future clients, referring attorneys, potential jurors, or the other party in the lawsuit
- Determine the right media outlets to approach so that exposure is maximized
- Identify the right “pitch points” and the salient info to support your branding effort and overall strategy
When used in conjunction with your other promotional elements, the Right PR will enhance your entire marketing strategy.
BARD Marketing has the experience and know-how to create and execute the Right PR strategy in Synchronicity with your other promotional elements, the Right PR will enhance your entire marketing strategy. Contact us to discuss implementing fine-tuned PR efforts that truly pay off.