Newly founded company will aid law firms in responding to
and reversing declining public image and overcoming increased competition

DELRAY BEACH, Fla. --- Florida law firms face considerable competitive challenges. These include attacks from other interest groups through advertising, public media campaigns, direct mailing, blogs, emails and countless other communications tools. This is resulting in worsening public opinion. Add to this intense competition, tort reform, educated consumers and the influence of technology. These challenges are changing how legal services are viewed, legal firms considered and counsel is chosen. Given this environment, law firms cannot expect to grow and prosper anymore simply by advertising in a yellow pages directory or airing television commercials, whether consumer litigation, criminal representation or a strictly civil law practice.

With this in mind, law marketing veteran Kim Sailer and branding expert John Sailer recently founded Beyond All Reasonable Doubt Marketing. “This is a new concept for a marketing firm said Mrs. Sailer. “Our firm is catering exclusively to the legal profession in a focused and targeted approach and from a proven platform. There are many companies that can help law firms develop a website or create an advertisement, but few that can holistically develop a marketing strategy,” she added.

“There existed a compelling need for a firm that had the experience, tools, skill and understanding to assist law firms with the development and successful implementation of a competitive marketing program,” said Mr. Sailer. “A law firm in this day-and-age must seize their competitive advantage, articulate their value proposition and develop a comprehensive marketing strategy that is directly tied to their business – which is that of the practice of law and the delivery of that specific service. That’s what we are here to do,” he added.

“Marketing strategy is an afterthought for most law firms, either because the attorneys are too busy or don’t know where to begin,” added Mrs. Sailer. “Consumers are savvy; however law firms who compete for their business provide very little information in order for those potential clients to make informed and accurate decision,” she added.

Beyond All Reasonable Doubt Marketing is ready to grown quickly because at this time leading firms understand that consumers are grappling at making a decision about hiring a law firm, and that in order to capture business and grow a law firm and revenue stream, they now have to have a successful and targeted marketing strategy. “We are here to help these firms in marketing themselves. Allowing lawyers trained to practice law to do just that while also having an eye of the competitive edge of the business,” concluded Mrs. Sailer.

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About the firm

Beyond All Reasonable Doubt Marketing is a strategic marketing firm focused on helping law firms develop their brand and competitive differentiators; build their strategic marketing plan leveraging the right marketing tools based on their brand, differentiators and target clients; and manage and measure the marketing results on a monthly basis, ensuring a direct correlation to cases, clients, revenue and profitability.

For more information, contact Beyond All Reasonable Doubt Marketing at (561) 637-2576, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.