Legal Marketing Agency Shares the 7 Deadly Sins of Newsletter Production
Consider a New Twist on an Old Standard for Your Law Firm’s News

PALM BEACH COUNTY, FL – Every month, mailboxes across the country are crammed with newsletters from all sorts of businesses. Some of these newsletters get read and provide the intended value for the sender and reader, but many others don’t and end up in the trash. Beyond All Reasonable Doubt Marketing has brought the classic newsletter out of the marketing closet, dusted it off, and given it a fresh new style by avoiding common mistakes and tailoring it to individual recipients.

When the “Seven Deadly Sins” of newsletter production are followed, the new newsletter can prove a valuable tool for promoting law firms and bringing cases and clients. These sins are:

1. Thou shall not create a "brag rag."

While communicating successful trials and settlements helps validate your credentials, this cannot be the only focus. Your newsletter needs to focus on your readers and their needs, not just recent courtroom victories.

2. Thou shall not appear lazy and send out newsletters infrequently.

Newsletters, like all advertising, accumulate results through frequency. To keep top of mind with readers and build a connection over time, your newsletters have to be published consistently – whether monthly or quarterly.

3. Thou shall not be aimless.

Editorially, you can’t just fill your newsletter with random “stuff.” You must strategize and create a specific editorial calendar of information that you want to include. “Filler” copy will turn off your readers.

4. Thou shall not be tedious.

Find interesting and diverse topics to include. Variety is critical to a good law firm newsletter.

5. Thou shall not be unfocused.

Mass mailings to all the different groups of people in your database is inefficient and ineffective. A generic message to a general audience is a waste of money. Focus on specific messages to specific audiences. A highly targeted approach will beat a shotgun approach ever time.

6. Thou shall not be penny wise and pound foolish.

Avoid the tendency to print and send out as many newsletters as possible, while trying to cut costs on design and production. High quality printing and production will pay off.

7. Thou shall never forget that the benefit you receive is based on the value received by the reader.

A high quality newsletter with articles that benefit the reader will have a greater impact on your phones ringing, while a low quality newsletter with little information will be ignored. Focus on the readers – their needs, wants and interests.

Beyond All Reasonable Doubt Marketing is experienced in creating high-quality newsletters and e-newsletters for law firms, including content writing, layout and design, list management, printing and mailing. We have introduced Variable Document Printing that allows you to personalize your newsletter to segments of your audience, or even to the individual – at an affordable price. This new twist on the time-proven traditional newsletter can increase your readership and response.

For more information, contact Beyond All Reasonable Doubt Marketing at (888) 922-7398, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.