Websites are More Important than ever for Law Firms –
Recent sites created by legal marketing agency BARD Marketing

PALM BEACH COUNTY, FL – Internet marketing is a major, multi-billion dollar industry. Consumers have the skills and confidence to use the Web on a regular basis. An Internet presence has become essential. Yet many law firms are disappointed in their websites performance, according to legal industry marketing experts, Beyond All Reasonable Doubt Marketing.

“There can be many reasons for the lack of website performance,” explains BARD Marketing President John Sailer. “Poor website construction that is not search-engine friendly is one reason; along with poor targeting and branding; lack of informative, interesting, well-written content; and hierarchies that aren’t user friendly,” he adds.

“Many law firms – both large and small – have been coming to us to either to establish their presence on the web, or because their current site just isn’t working, and they don’t understand why. Some firms even come to us because their current website content is templatized and generic.”

Sailer’s agency agrees with recent reports that show “local search” growing in importance. This is the ability to readily find a business online that is in close geographic proximity to the web user’s home or business. Strong local search is particularly important for law firms in Florida and across the US, given the ever-increasing competition among firms. For this reason it is important, when creating a website to view search performance holistically, looking at the firm’s branding, website content and website design. “There isn’t one single bullet to strong search performance, but a lot of factors that all come into play.”

BARD Marketing has also found that a majority of law firms do not accurately measure and thus do not know the actual success and performance of their website. Sailer advises that all firms need to monitor their website performance to ensure ongoing improvement. In addition, fresh content should be added, ideally at least once a month.

South Florida law firms who recently launched new websites created by BARD Marketing include: Alpizar Law – Palm Bay; Balkan & Patterson – Boca Raton; L. D. Murrell – West Palm Beach; Murray & Guari – West Palm Beach; Slawson Cunningham Whalen & Gaspari – Palm Beach Gardens and the Romano Law Group – Lake Worth Florida.

Attorney Scott Murray states, “Since BARD created our new site, we have seen the number of visitors to the site increase, and many of them contact our firm. We have had associates comment on our informative videos and other dynamic elements of our site. We couldn’t be more pleased with it.”

In summary, no business or organization can ignore the importance of having a high-performance website and maintaining a web presence.

BARD Marketing offers a full range of marketing and advertising services, including website development. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current sites and promotional materials, and can share details of their insights during this review. To schedule your free consultation, call 561-637-2576. Visit www.bardmarketing.com

For more information, contact Beyond All Reasonable Doubt Marketing at (888) 922-7398, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.