Law Firms Can Still Implement Marketing in a Down Economy —
Legal Marketing Agency Offers Suggestions

PALM BEACH COUNTY, FL – Marketing and advertising vehicles like TV ads, billboards, newsletters and the like are typically costly. Not all firms can afford these items, especially in a slump. Still, law firms need to aggressively market themselves because competition is fierce. Beyond All Reasonable Doubt Marketing, an agency serving the legal industry, offers good news for law firms on a budget: There are several low cost marketing techniques that can be used by firms trying to save money in a down economy, or by any firm as part of a larger marketing program.

1. E-newsletters

Newsletters keep your firm top-of-mind with past clients, associates and referral partners, as long as you are sending them on a regular basis. E-newsletters perform a similar role and can be sent using an inexpensive online service. Good writing and layout is important.

2. Blogging

Blogs may have been overhyped during the past couple years, but the fact remains that a well-written blog tailored to a specific audience will be found and read. Blog syndication, along with the viral effect of a timely, interesting blog can lead to several thousand (if not more) interested readers. And, blogs are very low cost.

3. Networking

You encounter people every day, some of who may need your services today, or will need them in the future (or have clients or friends that need your services). Are you maximizing these encounters? If you go to a Bar function or other event, make an effort to talk to people other than those you know and always talk to. Fine-tune your ‘elevator pitch,’ bring business cards, and be outgoing. Offer to help people that you meet. Whether it’s providing an introduction to someone that you know or providing advice to help solve some problem, demonstrating to a new acquaintance that you can provide value is a surefire way of making a positive impression and being remembered.

4. Focus on past clients

As many attorneys will attest, past clients are often the best referral sources. That said, it is amazing how many law firms do not focus on past clients, aside from sending the ubiquitous holiday cards. For those firms, now is a good time to update your client database. Verify their most recent addresses and phone numbers. Gather their email addresses. Develop a strategy of meaningful, consistent communication with past clients of about three to four times a year. If you have not done so recently, it is a good exercise to survey your past clients. You might be amazed at the return-on-investment that this exercise provides in terms of new referral cases.

5. Public Relations

PR has two strong advantages as a marketing mechanism for many law firms. First, it can be substantially lower in cost than most forms of marketing or advertising. Secondly, whereas advertising is a message created and paid for by the advertiser, PR coverage is generated by independent parties who have high credibility – the media (whether television, radio, print, or online). Consumers do not see media coverage as advertising, yet you are being promoted.

These tools and many others are low cost and can be used to great effect. Like all things that can bring value, success requires a plan and consistent follow-through. Beyond All Reasonable Doubt Marketing is experienced in developing and executing strategic marketing programs for law firms of all sizes and varying budgets. Phone: 1-888-922-7398. Email: info@bardmarketing.com

For more information, contact Beyond All Reasonable Doubt Marketing at (888) 922-7398, email at info@bardmarketing.com, or visit our website at www.bardmarketing.com.