Legal Marketing Expert Kim Sailer Panelist for American Bar Association CLE on Legal Publicity

West Palm Beach, FL – Kim Sailer, VP of Business Development for BARD Marketing—a leading legal marketing and advertising agency—announces she will be speaking as one of four panelist for an American Bar Association Continuing Legal Education (CLE) Law Practice Management Session. The 90-minute CLE, titled “The Ins and Outs of Publicity: Potential Benefits, Pitfalls, and Ethical Concerns to Your Client of Your Case Being on the Local News,” will be held Thursday, May 20, 2010 from 1:00 to 2:30 p. m.

The goal of this program is to give attorneys, particularly those without a marketing or media director/firm, a better understanding of the ethical issues that encircle legal cases, and the best practices to obtain effective media coverage and exposure of your case and your firm.

Issues to be discussed are:

• When and why would a firm want local television coverage?
• When and why would a firm not want local television coverage?
• What are the ethical considerations of speaking about your case on local television?
• How will you identify and break through the "gate-keepers" of local television news?
• How will you effectively convey your message/position on local television?

To Register online visit http://www.abanet.org/cle/programs/t10tio1.html or call 800.285.2221 and Select Option “2”, Monday thru Friday from 8:30 a. m. to 6:30 p. m. Event Code: cet0tio

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BARD Marketing offers integrated marketing and advertising services, including website development. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current sites and promotional materials and can share innovative, strategic concepts during this review.

To schedule your free consultation, call 561-637-2575. For more information about the services provide by Beyond All Reasonable Doubt (BARD) Marketing, please visit www.bardmarketing.com.