Stay on top of the latest news happenings in the legal industry
News
Welcome to the News Page.
Here we share recent happenings, announcements, new technologies and offerings, and other news about our agency, as well as information on cases of interest and other legal industry topics. If you have a question about any item you see here, please don’t hesitate to Contact Us, and we will reply promptly.
BARD announces an exceptional solution for target marketing
BARD Marketing is one of the first agencies to offer a new technology and software that allows for the ultimate in personalized messaging to your prospects. The technology can be applied to brochures, letters, postcards, fliers, or any printed materials. Imagine if a company sent you a brochure and not only was your name and business name in the copy, but how long you’d been in business, your tagline, even your logo or a picture of your building.
This is what Mass Individualized Marketing can do!
For the first time, it is affordable to print mass quantities and yet personalize the information on every piece…to the individual. And the new digital printing technology means the personal info looks seamless, not ‘lasered on’ or added after printing. The ultra-personalization will impress the recipient, increase readership and retention of the piece, and ultimately improve results.
This same technology can apply to Email blasts that mirror the mailings and reinforce your firm’s message. The capability of MIM is amazing, and untapped. Be one of the first law firms to utilize this strategic tool for your marketing campaigns. Call BARD for a free presentation on MIM and other marketing services.
BARD Press Releases
03/25/08 Two CLE presentations scheduled for April - Click to view
03/12/08 Growth Drives Leading Legal Marketing Agency to Expand with New Hire - Click to view
02/21/08 BARD Marketing offers Continuing Legal Education class - Click to view
09/07/07 Kim Sailer to Present to the Palm Beach County Bar Association - The Web: the great equalizer in competing with big firms - Click to view
03/25/07 - LEADING MARKETING AGENCY SERVING THE LEGAL COMMUNITY WELCOMES NEW ART DIRECTOR - Click to view
03/14/07 - Kim Sailer Presented at Legal Marketing Associations Educational Session
- The Do’s and Don’ts of Florida Bar Advertising - - Click to view
01/20/07 - QUICKLY-GROWING NICHE MARKETING AGENCY ADDS MARKETING MANAGER TO STAFF – Click to view
08/12/06 - Kim Sailer Presented at Findlaw’s Webcast Series - Maximizing Your On-line Marketing – Click to view
05/08/06 - Newly founded company will aid law firms in responding to and reversing declining public image and overcoming increased competition - Click to view
12/02/06 - Kim Sailer Presented to the Palm Beach County Bar Association
- How to Market Solo & Small Law Firms - Click to view
Recent Industry News
To read about news and happenings in the legal industry and other items affecting law firm marketing, view our BARDblog.