Welcome to the BARD Knowledge Center, where we share informative presentations on various topics. If you see any Marketing topic of interest, just click on that link, and we will be glad to send the presentation to you. Check back often for Knowledge Center updates and additions.
Creating an effective print ad in the legal profession
Whether it's for a yellow pages directory, a BAR publication targeting other attorneys, a legal directory or any other print ad, creating an effective advertisement requires more than just listing your practice areas and putting your firm's picture on it. Given that most people are subjected to over 2000 promotional messages in a given day, most ads don't even get noticed. Click here to request our presentation on Creating Effective Print Ads which will identify a couple key points to help your ad avoid the common traps.
6 Principles of marketing the boutique law practice
While larger law firms continue to increase their television advertising in virtually all markets, smaller boutique firms are often at a disadvantage when it comes to effectively marketing themselves due to budget constraints. A smaller marketing budget should not preclude the boutique firms from marketing, and there are steps that these firms can take to increase the success of their marketing efforts. Click here to request our presentation discussing 6 Principles of Marketing of Boutique Law Firms, which will help ensure that your marketing program is successful.
Converting clicks to clients
"Build it and they will come" does not necessarily apply to law firm websites. While a website is a great tool to help market and advertise your firm, having a successful site requires a plan to build it and maintain it. Click here to request our presentation on converting clicks to clients, which discusses the critical steps needed to ensure that your website is generating visitors and clients for you.