It takes the Right team of professionals to execute the unique blend of marketing activities that BARD Marketing performs for law firms across Florida and the US. This is our leadership team, and we are here to serve our clients with experience and enthusiasm.
John Sailer is a senior executive, successful entrepreneur and trusted advisor with leadership experience in Marketing, Sales, Business Development, and Consulting. He has driven substantial growth in both private companies and large multinational corporations through leading-edge branding, marketing and sales strategies. John seeks to take these lessons learned and apply them to BARD's law firm clients.
Experience summary: 20 years of experience in sales, corporate strategy, team performance, image-building, product promotion, project management, relationship-building, business growth, development and execution of marketing plans. Experience includes the following industries: private equity, technology, communications, retail, and legal.
Skill areas: Business strategy, leadership and mentoring, promotional activities, public speaking and instruction, sales training, networking, information development, advertising campaigns, maximization of online vehicles.
Education: MBA, Florida International University
Bachelor of Science degree, Bowling Green State University
Vice President, Business Development
Kim Sailer is a recognized expert in the field of Law Firm Marketing with experiences spanning branding, marketing strategy, communications, web, advertising and PR.
Kim built and drove the in-house marketing efforts for a highly respected and successful Florida Law Firm. Through her experiences, Kim has built unmatched relationships with the media, leading law firms, state and local BAR organizations and other legal associations. She has a strong understanding of BAR advertising and marketing rules, and creation of effective campaigns that adhere to these rules.
Experience summary: 20 years of experience in Brand Management, Marketing Communications, and Performance Measurement.
Skill areas: Relationship management, customer acquisition, branding, demand generation, strategic planning, performance measurement, PR and media relations, Social Media, multimedia, networking, public speaking and sales training.
Education: MBA, Southern New Hampshire University. Bachelor of Arts, University of Maine.
Gregory Todd Blackmon
Todd is an outstanding graphic design artist and a savvy web developer with an ideal combination of artistic and technical skills. His artistic abilities include traditional layout and design as well as all of the latest software programs for design. He has worked closely with e-marketing teams and is extremely knowledgeable about ‘what works on the web.’
Experience summary: 25 years of graphic experience from a beginning in layouts of signs and ads to having full knowledge of today’s latest graphic design programs and tools. Has worked for large and mid-size companies in the real estate, production, retail and publishing industries. He possesses a unique scope of experience that includes both traditional design and printing methods along with the most current techniques.
Skill areas: Layout and design, printing and publishing including variable printing, branding and image enhancement, logo design, website design, programming and optimization, information architecture, web solutions/web marketing, FBML (Facebook Markup Language), UI/UX design.
BARD Marketing. Your law firm marketing experts.